Research and Dive-Deep

Diving deep is about the research you make before attending any interview. The very first place to start is their company website, it should have all the key information they believe is important for clients and business partners to know before doing business with them so it is essential you know as much as you can before going.


However, some businesses are just too large for you to know the ins and outs of the whole organisation. For example, Google and Amazon are prime examples of this. In these cases, focus on the specific areas of the business you will be working.


For instance, with Google, if you are applying to work within one of their products such as Google Suite, Maps or YouTube, or in a Marketing or Development department then carry out your research specific to these areas. With Amazon, you may be working in Localisation, Supply Chain Logistics or Amazon Web Services whatever your case is try to gather as much intelligence as possible and demonstrate it in the interview where possible in your answers. 

But don’t stop there, a client of mine landed his Data Analyst role in the UK for a large car rental company by impressing the company about a merger they recently had with another European company, we started researching articles in the news section and stumbled upon an Italian business article discussing the partnership. We spent 5 hours on a Sunday for an emergency booking, reviewing the weaknesses in his CV, preparing many answers to commonly asked questions and rehearsed them until we both knew them back to front.


The next day, he attended his interview and was asked: “What do you know about this company?”  he replied explaining the very recent news that the company was merging with an Italian firm which may be a reason they had requested Italian speaker on the Job Description. Their eyes lit up and mouths dropped. They returned with “You’re absolutely right, this role will be a bridge role between the two companies, analysing the data from both and finding ways we can bring the two together in the future” He got the job! 

That extra piece of digging was enough to reassure the company that my client was the right person for the role. So spend some time and discover the Wow Factor knowledge that could blow your interviewers away. 

We live in a digital world nowadays where information is a click away, many interview invitation emails contain the names of the interviewers. Don’t be shy about checking out their profiles on LinkedIn. I’ve heard things like, “but the person can see if I have looked at their profile!” Of course, they will know but that's fine, they will see is that you have put in the effort beforehand to prepare for the interview, it shows a characteristic of commitment, diligence and the ability to plan.


If you were about to pitch a large deal to a client about an important service or product you represent, you would have made the effort in learning all this information beforehand, why not for the interview. Their LinkedIn profile is a professional network profile with the sole purpose of allowing clients, colleagues and professionals to connect and better get to know each other. It’s not their personal social network.